Zodiac la bani mărunți

Kaufland Romania has launched "Zodiac la bani marunți", a unique digital project designed in the form of a contest-type astrology show, where people receive shopping recommendations based on their astrological sign.

The project is broadcast on Kaufland's official YouTube channel and includes four episodes, in which two guests each answer the questions, tests and challenges launched by the two hosts, in order to win the title of absolute connoisseur of the shopping zodiac signs. At the end of each episode, those who mention their zodiac sign in a comment can win, by drawing lots, 3 shopping vouchers in Kaufland stores, worth 500 lei each.

AGENCY: v8 interactive

CLIENT: Kaufland Romania

TEAM: CD Adina Stănescu, AD Adriana Paulică, CW Andreea Siran