Awards are a universal language that everyone understands, both those in our bubble and family, friends, barber etc. Even if advertisers/marketers don't perform brain surgery, even if they don't launch spaceships to other planets (although they sometimes feel like they do), people appreciate them perhaps as much as medical or aerospace scientists when they get prizes. Many times they don't even know what an advertiser actually does at work, but if they win awards, they's someone important.
AGENCY: v8 interactive
CLIENT: IAB MIXX Awards
TEAM: CD Adina Stănescu, AD Adriana Paulică, CW Andreea Siran