#HerOwnGame x Amber

The HerOwnGame campaign aimed primarily to spread the vision of providing equal opportunities for women when it comes to employment in the gaming industry. The campaign was carried out as an inspirational and aspirational story for women who want a career in the world of video games.

All the illustrations and visuals assets were carefully crafted in house.

We delivered a landing page featured a series of interactive activities, including stories of women in the industry, a robotic monologue about stereotypes, and a matchmaking game. 

AGENCY: Pattern

CLIENT: AMBER