Kaufland Romania: Real jobs in the virtual world

The virtual experience created by Kaufland provides young people with an online game where they have the opportunity to experience the tasks and challenges of some jobs in the real world. For this, Kaufland became the first retailer to open a store in the GTA universe and invited gaming enthusiasts from Romania to become building caretakers, commercial workers, cashiers, district heads or store managers.

AGENCY: v8 interactive

CLIENT: Kaufland Romania

TEAM: CD Adina Stănescu, AD Adriana Paulică, CW Andreea Siran